You shouldn't dream your film, you should make it!
- Steven Spielberg

Friday, November 28, 2014

From Novel to Film Production

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The article discusses the differences between adaptations of films and novels. Also, the reasoning behind why a filmmaker may make produce changes when creating a film.
Adaptation: From Novel to Film. (n.d.). Retrieved from PBS website: http://www.pbs.org/wgbh/ 
     masterpiece/learningresources/fic_adaptation.html

"The major difference between books and film is that visual images stimulate our perceptions directly, while written words can do this indirectly. Reading the word chair requires a kind of mental "translation" that viewing a picture of a chair does not. Film is a more sensory experience than reading -- besides verbal language, there is also color, movement, and sound."
The production of a film allows viewers to greater understand and comprehend a concept. Filmmakers have the chance to make changes to allow audiences to visualize an event rather than read or hear it. 

Filmmakers must create certain changes when producing a film to attract new mediums, link different occasions read through narration, and focus heavily on specific themes. Contemporary media institutions no longer are interested in lagging and draining films. In order to create a film attracting contemporary mediums, films must use flashbacks rather than conversations or take words and create events to keep the film flowing, not standing in one place. The book adaptation of Mockingjay into a film added a very specific scene in order to allow the audience to understand certain uprisings and the affect of Katniss's defined character traits. This event was not included in the book yet produced in the film to add action and connect events that could have been occurring at the same time.

Filmmakers have high hopes on selling tickets at the box offices. So as it was discussed before, filmmakers have a set pitch but will be willing to make any changes thought to attract larger audiences or to please sponsorships. If a film was to be sponsored by Ford, there must be set additions added to please the sponsor even if the idea was not included in the novel.

"Bluestone believes the filmmaker is an independent artist, "not a translator for an established author, but a new author in his own right."
Filmmakers have the right to express their capabilities rather than possess all the exact ideas of the authors. But, film does not always allow the same spectrum of freedom as a novel does. Understanding a character through his or her thoughts and emotions is not as easy to produce in a film. A shortened version of affection may be shown through a short scene rather than a chapter devoted to feelings.

Wednesday, November 26, 2014

Marketing of the Growing Novel-Based Film Industry

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Jamieson, R. (2012, November 16). The Twilight saga: a modern-day marketing fairytale. Retrieved
        from The Guardian website: http://www.theguardian.com/film/filmblog/2012/nov/16/
        twilight-saga-marketing-hollywood
This article discusses how film Industries made a relationship with the chance of profits and marketing techniques from the film based off the novel of Twilight. Also, how a well-known audience helps to promote and market the film.

It has been proven that the estimated amount of movies ever produced have been adapted from novels. Why is this?

Possibly, the idea that fans obsession spreads the popularity of movies, creating extensive ideas to promote and market a film. When a fan of a book realizes there is a film in production, usually the fan will go crazy. Whether it's the good or the bad kind of crazy, the film is is still set in mind.

Take films like Twilight for example. The book itself was already marketed to connect readers to the ever so heart throbbing Edward. So why not take a famous novel and turn it into a film? There is already a set pitch to work off of and a known fan base. The novel itself had already set a major audience only calling in a larger audience when hitting theaters. But marketing techniques also needed to step up when challenging the novel into a film, as should be done when challenging any novel into a film. Some readers have low expectations and don't plan on seeing the film at all. However, many films have no problem with marketing techniques brainwashing audiences of all types.

On the film Twilight:
"It's also the story of a film industry that met a demographic and fell equally hopelessly, head-over-heels in love."
Basically, the film industry could not resist the opportunity.  The film was marketed to grab the attention of everyone, everywhere. It became impossible to ignore the idea that the film was becoming alive. The film industry took time to recognize every possible element to take advantage of audiences. 

"A survey by fandango.com whenthe first Twilight film was released showed that a whopping 83% of moviegoers planned to see the film again – 56% planned to see it with friends and 24% with their mum or daughter."
The film industries techniques used in marketing have done a well job. Film industries have it down that if any audience should be pulled in, it should be young girls. 

All books adapted into films market easier because of the known fan base, causing the film industry to look forward to a higher success rate. This is why there is no fear from film industries to take crazy lengths when marketing the films. Commercials are aired on almost any channel one may turn to. Ads consume billboards, taxi's, buses, and cereal boxes. Films produced from novels such as Divergent, Hunger Games, and Harry Potter are promotions in themselves planning the cliffhangers at the end to excite viewers for the next one to come.