Marketing of the Growing Novel-Based Film Industry

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Jamieson, R. (2012, November 16). The Twilight saga: a modern-day marketing fairytale. Retrieved
        from The Guardian website: http://www.theguardian.com/film/filmblog/2012/nov/16/
        twilight-saga-marketing-hollywood

This article discusses how film Industries made a relationship with the chance of profits and marketing techniques from the film based off the novel of Twilight. Also, how a well-known audience helps to promote and market the film.

It has been proven that the estimated amount of movies ever produced have been adapted from novels. Why is this?

Possibly, the idea that fans obsession spreads the popularity of movies, creating extensive ideas to promote and market a film. When a fan of a book realizes there is a film in production, usually the fan will go crazy. Whether it's the good or the bad kind of crazy, the film is is still set in mind.

Take films like Twilight for example. The book itself was already marketed to connect readers to the ever so heart throbbing Edward. So why not take a famous novel and turn it into a film? There is already a set pitch to work off of and a known fan base. The novel itself had already set a major audience only calling in a larger audience when hitting theaters. But marketing techniques also needed to step up when challenging the novel into a film, as should be done when challenging any novel into a film. Some readers have low expectations and don't plan on seeing the film at all. However, many films have no problem with marketing techniques brainwashing audiences of all types.

On the film Twilight:
"It's also the story of a film industry that met a demographic and fell equally hopelessly, head-over-heels in love."
Basically, the film industry could not resist the opportunity.  The film was marketed to grab the attention of everyone, everywhere. It became impossible to ignore the idea that the film was becoming alive. The film industry took time to recognize every possible element to take advantage of audiences. 

"A survey by fandango.com whenthe first Twilight film was released showed that a whopping 83% of moviegoers planned to see the film again – 56% planned to see it with friends and 24% with their mum or daughter."
The film industries techniques used in marketing have done a well job. Film industries have it down that if any audience should be pulled in, it should be young girls. 

All books adapted into films market easier because of the known fan base, causing the film industry to look forward to a higher success rate. This is why there is no fear from film industries to take crazy lengths when marketing the films. Commercials are aired on almost any channel one may turn to. Ads consume billboards, taxi's, buses, and cereal boxes. Films produced from novels such as Divergent, Hunger Games, and Harry Potter are promotions in themselves planning the cliffhangers at the end to excite viewers for the next one to come.