The Support Films have to Offer

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The article creates a discussion on the declining book industry, yet how film seems to be supporting and renewing books.

Film Adaptations Create Hope for Declining Book Industry. (2012, March 12). Retrieved from     https://www.keynote.co.uk/media-centre/in-the-news/display/ 

     film-adaptations-create-hope-for-declining-book-industry/?articleId=794 

Film has been cultivating history for only a century making it seem brief compared to that of print.

But are films saving the book industry? Technology has made it possible for audiences to visualize a book in a matter of two hours instead of taking days, weeks, or even months to read. Now, there are many people that love to read, however there are also many that would rather see the film, or those who would like to read a novel followed by viewing the film adaptation. 

Great Gatsby(2013), is a significant example of the impact that film has on the book industry. Great Gatsby is a classic novel, which was first adapted into a film in 1926 as a silent film, followed by three remakes. When the film was recreated in 2013, technology advances related stronger to audiences than the 1974 remake. Because of the overly glam costumes and emphasis on the lifestyle, audiences curiosity grew. Previews of the movie were marketed everywhere and the ever so popular Leonardo DiCaprio, had his face plastered on every billboard in preparation for the release of the film. Audiences wanted to see the film but of course, read the book before going to the theater. This pattern occurs with many novels creating a sort of assistance for the book industry.

Film has been supporting the book industry now for about 100 years. It becomes evident that film is not saving the book industry as it is still admired by many but that the film industry has continued to support and act as a friend towards the book industry.

"This trend provides a significant boost for the bookselling industry as sales of the original titles receive a large amount of 'free advertising' in the run-up to the film's launch, while books are often re-released, with a new cover of a still taken from the film."

The way films are marketed will create an easy market for the book itself. Films are marketed through previews placed within commercials, on billboards, and throughout public facilities. The film can also create new advancements for the book. Such as the remade covers for novels such as The Lovely Bones and Safe Haven.