Anticipated Release Dates due to Marketing

As the release date of Fifty Shades of Grey approaches, I'm not sure whether people are excited for the anticipated date or annoyed of the overly marketed film. 

The novel itslef reached an enormous amount of fame as stars such as, Ellen Degenerous and Kristen Stewart, performed parody readings. ABC News even created a collaboration of stars quoting scenes from the book in a recording studio. No doubt, when it was announced that a film adaptation was to be released, fans went crazy! 

So, where did this book come from that has sparked marketing strategies so strongly, people worldwide are well aware of it? Nathan Bransford writes, "This book came out of nowhere. It started asTwilight fanfiction, then was released as an e-book and POD paperback by Writers' Coffee Shop in Australia. From there it managed to attract so much word-of-mouth attention and sales it was acquired for a rumored near-million dollars by Vintage Books, part of Random House, and has gone on to aforementioned further massive success." Obviously, the novel has gained a plentiful amount of success but why was the film marketed so heavily?

Heres your answer:

The novel's fans generated to the big screen. We have a group of people that have become so obsessed with the explicit usually unrecognized concept. Remember the days when The Awakening was conveyed explicit? Times have changed. The anticipated film has already drawn in many fans before any one has even seen it with the help of the strategic trailers. The marketing recognized the success of the novel and decided to play off of it. The film was marketed to such an extreme to excited fans, target audiences, and hopefully pulls in people who weren't interested with the idea. Marc Graser writes, "The “Fifty Shades” marketing team has been crafting the strategy for nearly three years, after conducting research on what its target audience would be interested in seeing — and what attracted them to the books in the first place." It's safe to say that the target audience and fans of the novel are set but for the "not-so-fans", they may be a little annoyed. The marketing strategies has taken over, even so much as including an advertisement during Superbowl XLIX. However, I'm sure producers are not worried. The concept is new to the big screen but I hope people don't get overly anticipated resulting in disappointment. Who cares? As long as people flock to see it, right?

Click here for source #1
Click here for source #2

Bransford, N. (2012, November 12). Why Fifty Shades of Grey is Popular. Retrieved from 

     http://blog.nathanbransford.com/2012/11/why-fifty-shades-of-grey-is-popular.html 

Graser, M. (2015, February 3). 'Fifty Shades of Grey' Marketing. Retrieved from http://variety.com/ 
     2015/biz/news/theres-more-sizzle-than-sex-in-selling-fifty-shades-of-grey-1201421989/ 

The articles discuss the target audiences for the film adaptation of Fifty Shades of Grey and the succes of the novel resulting in hopeful success for the film.